Pearce's White Heather Coaches
From Wightpedia
1927 Kelly's shows William Pearce as a charabanc proprietor, Simeon street.
Agnes Jane Pearce ran the White Heather coach tour business following the death of her husband William in 1929 until the beginning of WW2 when her son [Patrick] took over the business. The business had been run by three generations of the Pearce family. (IW Times, 27 April 1950 - obituary of Agnes Jane Pearce.)
Pearce's White Heather motor coach company operated from Park Garage in Simeon Street, Ryde (1951 Kelly's)
